Overview
One of my passions is making art and design inclusive. I love creating imagery that can resonate with an audience, or even capture and bring awareness for certain groups. During my time, I made social tiles that spotlighted employees and brought awareness about various groups.
In collaboration with the social team, we had the opportunity to create images that highlighted the cultures and backgrounds of various groups. The goal of the posts was to curate imagery that showcased cultural elements in a meaningful way with our branding. As we continued to evolve our branding, this allowed for more opportunities to create meaningful images for the different months and recognitions. Below are some of the holidays we featured on our socials.
![Earth Month Social Tile- 1200 x 1200 [V1].png](https://images.squarespace-cdn.com/content/v1/65c3e9f94ac09a6c7831658e/e815c3cc-2a1d-4a51-99fc-a3c292d195e1/Earth+Month+Social+Tile-+1200+x+1200+%5BV1%5D.png)
Notable Highlights
I wanted to highlight some of my favorite holiday posts that we got to highlight. These posts in particular allowed for creative problem-solving, and resulted in a lot of success across our social platforms.
MLK Day
With our guidelines, we hadn’t figured out how we wanted to depict people. That brought unique challenges in some of the posts we had done before. As I worked with my manager on this, I pitched the idea of creating an illustrated portrait of MLK. I explained my background and upbringing learning about his lessons and activism, and wanted to make sure that if we were to do the tile I wanted to do it properly.
After receiving the green light, I went to work on creating the illustrated portrait of Dr. King. In times like these, my background in illustration helped to create a meaningful post highlighting the importance of Dr. King’s activism.
Black History Month
This was another case where I got to do some art direction for how the posts would be shown. For me, I didn’t want to go with cliches we have seen before - I wanted to create a blend of something new while acknowledging the arts. I combined a hybrid of various styles I worked with before to create a new feel for highlighting this month. The turnout? Amazing. I was happy with the final product, and how the imagery worked with our motion graphic on our social channels..
Ramadan Murbarak
What makes this one of my favorite highlights is the comments from the thread. Several employees commented and mentioned just how much this meant that we were observing the holiday and gave praise to the images. Knowing the impact that we were able to have in that post made me proud. It felt great to contribute to a project that continued to strive for diversity, equity, and inclusion in the workplace.
