Overview
For this project, we were tasked with making a logo to celebrate the 10th anniversary of the Keurig Trading Company based out in Switzerland.
The logo would translate in being used for promo materials like acrylic awards, T-Shirts, and even Retractable Banners.
Director: Phillip M.
Manager: Anna R.
Designers: Taylor D. & Trey Johnson
Concepts
My push for design was to incorporate easter eggs that referenced Switzerland and coffee. The sketches I created showcased different ways of how the imagery could be shown. Easter eggs included cows, Swiss Alps, the flag and coffee motifs throughout the designs.
We showcased a few rounds of drafts showcasing how the logos could work in various use cases. After those rounds, my concepts were approved to move forward.
Logos
All the logos I created had similar designs, so it was decided that it would be best to have these logos as a system. You can see the different use cases for them below:
Primary Logo
Best Use: Small Scale
Ex: icon, Email Signature, etc
Secondary Logo
Best Use: Medium - Large scale
Ex. T-Shirt, Poster, Sticker, acrylic
Expanded Logo
Best Use: Medium - Large scale
Ex. Postcard, Poster, Pattern, Banner, etc.
Use Cases
As highlighted, each of these logos within the system has different uses cases for where it could be applied. Below are a few examples of how those designs work for banners, postcards, T-shirts, and more.
Overall, I enjoyed getting to create these logos to highlight a milestone for the Trading Company within Keurig. The reception that followed revealing the final concepts were overwhelmingly positive, and I look forward to seeing how they’ll celebrate!